Bestetti Associati guides the restyling project of Opera Contemporary
Opera Contemporary renovates its image. The restyling project carried out by Bestetti Associati to enhance the brand’s contemporary identity starts from the brand’s coordinated image. An exercise in style that will continue in a new way of facing the digital world, a new advertising campaign, a new retail concept and the creation of tools to support the design planning.
The first step in the restyling process is the graphic reinterpretation of the logo through refined golden shades that represent the essential and elegant identity of Opera Contemporary and create a refined contrast with the anthracite grey tones of Wet Sand, a shade chosen to complete the brand’s reference color palette also able to guarantee continuity and coherence between the brand’s different visual tools.