Opera Contemporary opens its first monobrand in Milan
Opera Contemporary arrives with its first monobrand store in the heart of Milan’s prestigious fashion quarter, known as Quadrilatero della moda, which is also famous for being a hotspot where important players in the design industry have their showrooms. Historically synonymous with creativity and cultural richness, this area attracts an international public that shares interest in beauty and luxury.
Opera Contemporary intends the Milan store to be a proper window into the world capital of furniture and lifestyle, and a benchmark for residential and hospitality projects around the world. It aims to become an international hub, through the creation of a platform dedicated to relations with customers, architects, interior designers and buyers.
“Our district, recognized worldwide as the cradle of furniture design, has an important manufacturing tradition and Opera Contemporary has developed throughout the years a unique woodworking expertise. The first Opera Contemporary monobrand, created in collaboration with Bestetti Associati, represents the growth of a reality that is the emblem of Made in Italy excellence.” – Fabio Merli, CEO Opera Contemporary
With two windows overlooking the glamorous Via Manzoni, the store has a 200 square metre total surface, arranged on two floors. The retail concept of the new store is art-directed by Bestetti Associati, which is also the mastermind behind the company’s new stylistic direction, distinguished by a refined and exclusive elegance.
The interior concept has been designed and conceived to reflect the values and identity of the brand, and to reinforce its distinctiveness. The space showcases different environments, and demonstrates how the brand’s offer perfectly interprets nearly all the ambients of the house in a playful and harmonious dialogue between surfaces, furnishings and architecture.
Conceived as a place of experience, the library of material samples plays a crucial role in the design of the space. The goal is to provide a service for professionals, offering the company’s ability to meet different tastes and styles, and to show the brand’s versatility and stylistic language through the use of woods, marbles, leathers, fabrics and metals.
In this first layout of the showroom are displayed Opera Contemporary’s most representative products, both new pieces and iconic classics, to create an overall look that is distinguished, as always, by a timeless elegance.
The store opening is in full compliance with the precautions suggested by the health authorities, for the protection of everyone’s safety. Click here to discover more.